How can organizations and professionals get the most out of Tweeting on Twitter? That's been a big question over the past year.
Just to give you a bit of background, Twitter is a social networking and micro-blogging service that allows users to send and read other users’ updates, or "Tweets", which can be no longer than 140 characters each.
Updates are displayed on the user’s profile page and delivered to others who have signed up as "Followers". Followers can can receive updates via the Twitter site, instant messaging, SMS, RSS, email and through applications like Twitterrific or Facebook.
Depending on an organization's initiative, bandwidth, and strategy for Tweeting on Twitter, it can be one of the most productive sources of new internet traffic and professional relationships.
Particularly for somebody looking to network in a specific geography, like Baltimore, Twitter can work particularly well. A simple way to start networking locally using Twitter is to use a Twitter search engine like TweetGrid.
A 1, 2, 3 Formula For Tweeting
1. Use TweetGrid to do a search for people talking about "Baltimore" or "Annapolis" or "Columbia" "BWI airport" or even the "Greater Baltimore Technology Council"
2. Read the relevant Tweets
3. Follow the people whose Tweets you like
That's it. They'll see you followed them and about 60% of the time will start following you back.
Before you know it, you'll have a huge following that is hanging on your every Tweet 
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